If you’ve got an impact project, distribution can be even more complex but it can also mean there are more opportunities available to you.
With impact projects your primary goal should be to 1) get your film seen by as many people as possible and 2) to get it seen by the right people in order to achieve the outcome you wanted when making the film.
BRITDOC’s Impact Guide: has some great information on how to successfully merge distribution and impact in a way that in mutually beneficial, cost effective and efficient. Impact Distribution is about compromise and ensuring that both the impact and commercial return are optimised. The two can even feed into each other, creating the widest possible distribution using marketing and press buzz helps to build strong relationships with movements, charities, the press and influencers and these relationships then help with marketing and outreach. Continue reading “Impact Distribution: A 12 Step Guide”