MCAC

Rhian Sugden touches herself for Male Cancer Awareness, the shocking advert catches the audience’s attention before delivering an important message that may not have got through to young men in a typical PSA.

The elements of humour and Rhian Sugden’s rocking body appeals to the target audience, which is men of all ages. I think it’s great to see how advertisement agencies are pushing the boundaries in terms of their ad campaigns and to surprise viewers.

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