Rhian Sugden touches herself for Male Cancer Awareness, the shocking advert catches the audience’s attention before delivering an important message that may not have got through to young men in a typical PSA.

The elements of humour and Rhian Sugden’s rocking body appeals to the target audience, which is men of all ages. I think it’s great to see how advertisement agencies are pushing the boundaries in terms of their ad campaigns and to surprise viewers.


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