Israeli singer-songwriter, Asaf Avidan, has caused quite a stir this week with the release of his new video ‘Love it or Leave it’. It features several men and women doing an interpretive dance to the track wearing nothing but a Papier-mâché mask in the shape of the singer’s head. This memorable piece was directed and edited by the singer and is completely different to the other videos he has released.
What I found particularly interesting about this video was how much emotion can be portrayed using the medium of dance alone. There are hints to the vulnerability of the singer in the nakedness of the dancers and the men and women both wearing an ‘Asaf Avidan’ mask could be seen as him trying to show that men and women aren’t really that different. That both of the sexes experience the same euphoria and the same heartbreak in a relationship.
I’ve shown this video to a couple of my friends and they all seemed to have the same response. Once they got over the initial embarrassment of watching a 3 minute video of naked people dancing, they loved it. The ‘shock’ of the video leaves a lasting impression on it’s audience and will be an effective tool in bringing the artist onto everybody’s radar.
Unfortunately though, the video hasn’t yet passed the YouTube test. Nakedness still offends too many, even when it’s not in a sexual context. The video for ‘Love it or Leave it’ is far less sexual that most of the mainstream music videos on MTV today it’s just a shame that even after the watershed I doubt we’ll be seeing Asaf Avidan’s video on the music channels any time soon. At least for now, it’s still available to view on Vimeo.
So give it a watch and let me know your thoughts. Is this video too provocative?