This christmas, Marks & Spencer will be making history. The brand will be the first major high street brand in the UK to feature a model with a learning disability. Seb White, is a 4 year old boy with Down’s syndrome whose mother posted his picture on M&S’s Facebook page to make retailers rethink which models are used to sell children’s clothes. After an overwhelming response to the post, Seb will feature in this season’s catalogue and in the TV ad. I think it’s a great step towards breaking down some of the prejudice surrounding disability.
The TV advert will be shown for the first time on ITV1 on Wednesday.